Nugget #19 - You can’t sell to everyone.

If you operate as if everyone is a good fit customer you will be distracted by bad opportunities. A lot of time will be wasted.

Having an Ideal Customer Profile & anchoring your selling/helping efforts within that profile is crucial to your success.

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Nugget #20 - There are things outside of your control that determine whether a customer is open to talking with you or not.

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Nugget #18 - Sending first touch outbound messages mid-week is a better strategy than on Mondays.